Part of the struggle people have with choosing colors for the exterior and interior of their homes is not understanding the subjective quality of color in relation to the light it receives.
Here, I've done a time-lapse film that illustrates the magical, transformative affect the time of day has on local color. The color in question, "Abalone" by Ben Moore can be seen changing in all it's glory on a partly cloudy day, facing West. this was filmed from 9am to 5pm.